On January 25th, 2014 SAVE THE FROGS! Advisory Committee Member Dr. Victor H. Luja in collaboration with his family (Dra. Antalia González-Abraham, Alanya and Amaya, his daughters) participated in the festival of the Día Mundial de la Educación Ambiental, celebrated in Tepic City, Nayarit. Mexico. The event was organized by the Gobierno del Estado de Nayarit, Secretaría del Medio Ambiente and Consejo Estatal de Educación Ambiental. The Luja family ran an informational stand with SAVE THE FROGS! educational material, photos of amphibians of Nayarit and a powerpoint presentation about the importance of frog conservation. Dr. Luja gave an interview for local media in order to improve the knowledge of the amphibians as well as announcing the 2014 STF day events that he and its family will coordinate.