I built the original www.savethefrogs.com site in March 2008 on what would now be considered primitive software. It has served us well for eight years, serving up 4,960,234 page views over the course of 2,937,086 visits from 2,711,246 unique visitors. I began planning the SAVE THE FROGS! 2 website (www.savethefrogs2.com) in January 2012. Over the past four years I have taken dozens of hours of live and online website training courses, and even developed a 53-page website planning document to guide this site’s creation, maintenance and growth. I brought this website live on February 7th, 2016 and over the past two weeks I have installed the site’s template and database; built the menu system and the folders; installed a search bar and prepared a multitude of exciting interactive features that will soon become visible (see below).
As of February 21st, 2016 there are only seven articles on the site, but SAVE THE FROGS! has a goal of creating thousands of articles for the site over the next few years. The website you are looking at right now is based off an open source platform, accessible via free cloud-based software to our key team members around the planet. That means that for the first time in SAVE THE FROGS! history, people other than myself can manage and contribute to the site. I have already begun training them on how to contribute articles directly to this site.
I am pleased to say that while the SAVE THE FROGS! 2 website does not yet have much content, the site architecture and foundations upon which it is built are incredibly solid. And on solid foundations can be built incredibly powerful structures. The website you are on right now will empower tens of millions of citizens around the globe over the next decade.
“We love amphibians and SAVE THE FROGS’ important work!”
— Rachel and Yael Presser
Duellmanohyla chamulae from Chiapas, Mexico
Some website functionality that I plan to install in the near future includes:
Need to raise money for your next frog-related project or event? Soon you and other dedicated frog conservationists and enthusiasts will be able to crowdfund directly inside of the SAVE THE FROGS! website. Announce your Kickstarter-like campaign and raise money for your own amphibian project, and send your friends, family and colleagues directly to our website to donate to your project and make your environmental dreams come true. Your project will look more professional and relevant being hosted on the SAVE THE FROGS! Website and will increase your chance of success, especially as it will be visble to many frog-loving website visitors. And of course by sending your potential donors to our website, you will be introducing many new people to the SAVE THE FROGS! Community.
(2) Social Networking:
Want to meet other people interested in amphibians? Want to share your latest research findings or publications? You took some great photos and want other frog lovers to see them? You are seeking volunteers for your upcoming project? The new SAVE THE FROGS! social networking area of the site will solve your problem and open up many opportunities to network within the SAVE THE FROGS! Community, all within our website.
(3) Sell your frog-themed goods directly through the SAVE THE FROGS! website:
Have you ever dreamed of having your own line of frog-themed clothing? Perhaps you wrote a book about frogs or designed a device that saves frogs from drowning in pools. Soon you will be able to start your own store right inside the SAVE THE FROGS! Website and sell your goods directly to the SAVE THE FROGS! Community.
(4) Certificate Courses:
Later this year I will install a Learning Management System (LMS) that will facilitate the creation, organization and distribution of certificate courses aimed at getting you and thousands of others trained up on all things amphibian. Specifically, you will be able to choose a course, go through videos one by one in a pre-defined order, take quizzes, receive your certification and then move on to the next section or course related to some aspect of amphibian conservation of interest to you.
(5) Advertise On The Site:
Are you selling a product or service that frog lovers and environmentalists should know about? Pretty soon you’ll be able to log in to the website, create an ad campaign, set a budget, target the demographic you want the ads to be displayed to, and send your ad live to the SAVE THE FROGS! Community.
(6) Discussion Board:
Is there something related to the environment that you want to discuss, share or seek opinion on? The discussion board will allow you to do this and will help build an archive of crowdsourced amphibian knowledge for the benefit of future generations of environmental educators, activists, researchers and defenders.
(7) Commenting On Articles:
We value your thoughts and opinions and will be giving you the ability to weigh in on the amphibious topics of interest to you.
(8) Invitations & Referrals:
The success of our efforts depends on growing our community. Our new invitations software will make it easy for you to send out invitations for your friends, family and colleagues encouraging them to visit the site.
(9) Social Sharing:
If you see an article you like and you want the world to know about it, you will soon just be able to click the buttons for Facebook, Twitter, LinkedIn, Pinterest etc…
Glowing glass frog art by Dr. Kerry Kriger
What about the original www.savethefrogs.com?
What about the future of www.savethefrogs.com, our original site? It’s still over there in its entirety. Over the course of this year we will port the content from that site over to the new site, and then transport the new website back over to permanently reside right where you expect it to be, at www.savethefrogs.com, the world’s number one source for amphibian conservation information and inspiration.
Help make all this possible
If all this resonates with you and you too can envision the empowering nature of the new SAVE THE FROGS! website, I encourage you to donate to the SAVE THE FROGS! Technology Fund and help make all these technological upgrades possible:
I hope you like the new site and I encourage you to return often!
Dr. Kerry Kriger
SAVE THE FROGS! Founder, Executive Director, Ecologist & Webmaster
February 21, 2016